WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?
Audience feedback is the best way we can gauge how people feel about our trailer, poster and magazine. It comes directly from the source and one of the few ways we can be sure we need to change or improve something. This is important, as if we want to start turning the film into a franchise we need to ensure we can keep quality up whilst working on the sequel or sequels. So if our audience decides there isn't enough killing, we can keep that in mind and try ensure there's more deaths in the new film we would work on. It also gives us insight into how the audience received our choices in the production phase. If they say they liked the way a character did something when it was done accidentally in one take, then this is something we can remember and allow to influence decisions when we film something else. It finally lets us decide how we could improve the current film and teach us where we went wrong. For example if we had to change our plans for a certain scene and our audience decides that our scene should've been done the original way, then we can make sure we stick to the plan we set out far more.
The trailer
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The only problem in our horror, according to the people we interviewed, is the lack of use of blood in the scenes shown in the trailer. This means we should have used more bloody scenes and had more blood on our victims as they are killed. They, regardless, found it to be an engaging horror trailer and seemed positive for wanting to view a full film. A couple of them have praised the voice-work of the killer off-camera as well, so we should ensure that the character maintains such work standards and try to build on them further in order to become even better in other work.
River praised the 'psycho' part of the killer actor and the use of special effects, but criticised the lack of visible killings or deaths. This is acceptable, somewhat - the lack of killings is something we can improve on next time we work on the trailer of our next piece.
James mentioned liking the scene where the killer smashes a girl's head in on a stage, citing the effectiveness of the use of her scream before the sound of the mallet. This is a good positive for us, and may need to be something we consider for a very effective scene in future trailers. Combining this with the prior fact that we need to use more blood, we could recreate the scene in a fashion where we instead cut to blood splattering everywhere and the killer rising into a midshot covered in blood.
Becky liked the use of the extreme close up on the killer's mouth. This is somewhat good for us - showing part of the killer's face challenges a convention very many horror trailers have used - hiding the killer's face. In fact, the best example I was able to find of such a thing would be Jigsaw from the movie Saw, but even then it's by the use of a proxy.
In conclusion, we need to improve the actual death in our trailer. There was merely implied death - cuts before kills and people looking into the camera. We need at least one murder onscreen in order to make it more viably scary. We also need to make sure it's a more bloody trailer - we didn't apply enough to satiate the audience's expectations.
River praised the 'psycho' part of the killer actor and the use of special effects, but criticised the lack of visible killings or deaths. This is acceptable, somewhat - the lack of killings is something we can improve on next time we work on the trailer of our next piece.
James mentioned liking the scene where the killer smashes a girl's head in on a stage, citing the effectiveness of the use of her scream before the sound of the mallet. This is a good positive for us, and may need to be something we consider for a very effective scene in future trailers. Combining this with the prior fact that we need to use more blood, we could recreate the scene in a fashion where we instead cut to blood splattering everywhere and the killer rising into a midshot covered in blood.
Becky liked the use of the extreme close up on the killer's mouth. This is somewhat good for us - showing part of the killer's face challenges a convention very many horror trailers have used - hiding the killer's face. In fact, the best example I was able to find of such a thing would be Jigsaw from the movie Saw, but even then it's by the use of a proxy.
In conclusion, we need to improve the actual death in our trailer. There was merely implied death - cuts before kills and people looking into the camera. We need at least one murder onscreen in order to make it more viably scary. We also need to make sure it's a more bloody trailer - we didn't apply enough to satiate the audience's expectations.